Liquid Death is committed to protecting the privacy and security of every customer, visitor, and community member who interacts with our products, services, websites, and digital platforms. This Privacy Policy explains how personal information is collected, used, shared, stored, and protected when individuals engage with our brand online, purchase products, create accounts, participate in promotions, or communicate with our team. We believe transparency is important, and we want users to clearly understand how their information is handled and what choices are available regarding their data.
Information may be collected in several different ways depending on how someone interacts with our services. Some data is provided directly by users when creating an account, subscribing to newsletters, placing an order, entering promotions, submitting job applications, or contacting customer support. This information can include names, email addresses, phone numbers, billing and shipping details, payment information, and communication preferences. Additional information may also be collected automatically through website technologies such as cookies, analytics tools, server logs, and similar tracking methods that help us understand how visitors use our website and digital services.
We may also receive information from trusted partners, affiliates, service providers, social media platforms, and publicly available sources. This information helps improve user experience, support marketing activities, process transactions, detect fraud, personalize content, and better understand customer interests. Website activity data may include IP addresses, browser types, device information, referring websites, page interactions, and engagement with advertising or email campaigns.
Personal information is used for a variety of legitimate business purposes. These purposes include processing purchases and returns, managing customer accounts, improving products and services, conducting analytics, responding to inquiries, delivering promotional communications, administering rewards programs, and ensuring website functionality and security. Information may also be used to identify suspicious activity, comply with legal obligations, enforce company policies, and maintain business operations. In some situations, processing personal information may rely on customer consent, contractual necessity, legal compliance requirements, or legitimate business interests.
To provide services efficiently, Liquid Death may share information with affiliates, vendors, payment processors, fulfillment partners, marketing providers, analytics companies, and technical service providers that support business operations. Information may also be disclosed when required by law, legal process, regulatory obligations, or to protect the rights, safety, and property of the company or others. In the event of mergers, acquisitions, or business restructuring, personal information may be transferred as part of those transactions. Customers should also understand that information shared publicly through reviews, comments, or community features may become visible to others.
Users are provided with choices regarding how their information is used. Depending on applicable laws and geographic location, individuals may request access to their personal information, update inaccurate data, request deletion, withdraw consent, limit certain processing activities, or opt out of marketing communications and targeted advertising. Promotional emails may be stopped through unsubscribe links, while text communications may be ended by replying with standard opt-out commands. Certain website tracking technologies can also be managed through browser settings or privacy preference tools.
Liquid Death uses reasonable technical, organizational, and administrative safeguards designed to help protect personal information against unauthorized access, misuse, alteration, or disclosure. However, no online system or digital transmission method can be guaranteed completely secure. Users who create accounts are responsible for maintaining the confidentiality of their login credentials and should promptly report any unauthorized account activity.
Personal information may be processed or stored in countries outside a user’s country of residence, including the United States. While privacy laws may differ between jurisdictions, the company takes steps to apply appropriate protections and safeguards when transferring information internationally. Third-party websites, applications, and services linked through our platforms may operate under separate privacy policies, and users are encouraged to review those policies independently.
The company may update this Privacy Policy periodically to reflect operational, legal, or technological changes. Updated policies become effective upon publication unless otherwise required by law. Liquid Death remains committed to accessibility and equal access for all users, including individuals with disabilities, and continues working to improve the usability of its digital experiences.
Protecting customer trust remains a core part of the Liquid Death experience. Through responsible data practices, transparency, and user choice, we strive to maintain a secure and respectful environment while continuing to deliver entertaining branding, sustainable beverages, and engaging customer experiences.