At Liquid Death, we believe users should have transparency and control over how their personal information is collected, used, and shared while interacting with our website and digital services. To improve website performance, personalize experiences, analyze traffic, and support advertising and marketing activities, we use cookies and similar tracking technologies across our online platforms.
These technologies help us understand how visitors interact with our website, including which pages are viewed, how users navigate the site, which products generate interest, and how marketing campaigns perform. Some tracking technologies also allow us and our advertising partners to deliver more relevant promotions and personalized advertisements based on browsing activity, purchase behavior, device information, and other online interactions.
Although Liquid Death does not sell personal information in exchange for direct monetary payment, certain forms of data sharing associated with targeted advertising, analytics, website optimization, and marketing partnerships may qualify as “sharing” or “sales” of personal information under certain United States privacy laws. These laws may provide residents of specific states with the right to limit or opt out of these activities.
Users who wish to manage their privacy preferences may choose to disable certain tracking technologies used for targeted advertising and related activities. Website visitors can review available preference settings and adjust their choices regarding cookies, analytics tools, advertising technologies, and related data collection methods. Once preferences are updated and saved, those settings will apply to future interactions on the device and browser being used. Users should understand that disabling certain technologies may affect some website functionality, personalization features, or overall user experience.
In some cases, targeted advertising activities may rely on information beyond traditional browser cookies. For example, email addresses or other personal identifiers may be used to match users with advertising audiences on digital platforms or social media services. These practices help companies deliver more relevant advertising content to consumers who may have previously interacted with the brand or shown interest in related products.
Individuals who prefer not to have their personal information used for these advertising purposes may submit requests through designated privacy request forms. By providing an email address through these forms, users can request that certain personal information no longer be used for advertising audience matching, behavioral targeting, or related promotional activities. Requests are reviewed and processed in accordance with applicable privacy laws and company policies.
Liquid Death remains committed to responsible data practices, transparency, and user choice. Privacy rights may vary depending on geographic location and applicable laws, and some users may have additional rights related to access, correction, deletion, restriction, or portability of personal information. The company works to provide reasonable methods for users to exercise those rights where legally required.
Additional details regarding the categories of information collected, the purposes for processing personal data, third-party partnerships, retention periods, security measures, and user rights can be found in the company’s Privacy Policy. Users are encouraged to review the Privacy Policy regularly to stay informed about how personal information is handled and protected.
By continuing to use the website after adjusting privacy settings, users acknowledge that certain essential technologies may still be necessary to maintain website security, basic functionality, transaction processing, fraud prevention, and service operations. Liquid Death continues to evaluate and improve its privacy practices to align with evolving legal standards, industry expectations, and consumer preferences regarding digital privacy and online advertising transparency.